MINNAL LABS

The stereotype, especially of digital nomads, is of almost religious minimalism; of denying yourself possessions and pleasure in an attempt to escape the Durden Prophecy: “The things you own, end up owning you.”

Yet amongst our Movers & Makers, we found a much more nuanced belief structure – one that rejected mindless consumerism, for sure, but that also assigned high value to objects based on their usefulness.

As one interview subject said: “Minimalism isn't about having fewer things. It's about only having things that add positive velocity to your life.”